The release of the GBPN Knowledge Platform gives us a great opportunity to unveil our refreshed visual identity, as well as a series of significant new features and enhancements.
Why adapt the GBPN’s visual identity?
As we wish to provide users with a comfortable navigation and experience, we have chosen a more clear-cut and contemporary design, as well as a more dynamic and intuitive user interface.
What’s behind the new GBPN logo and URL?
The new GBPN logo reveals a hand fan which represents the plethora of best practices and tailored policies that we advance in our priority regions (Activities).
In terms of colours, we have decided to keep only shades of blue and green. The blue colour represents the cooling and soothing impact of our work on Climate Change. The green, unsurprisingly, refers to our efforts to green buildings around the world.
Instead of the former curve down symbol, by rotating it, we chose to suggest positive increase in building performance and the progressive construction of energy-efficient buildings.
The new logo also introduces a simplified version of our Best Practice Network. The acronym “GBPN” is now used as our main designation and as URL. To gain additional coherence within our network, our logo’s graphic structure has been aligned with our Regional Hubs’ logos.
We hope that you’ll enjoy our new visual identity and browsing through our brand new Knowledge Platform.